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Here are some featured pages that I feel highlight my approach.


You could start by reading this fundamentally brilliant book or my distilled thought from reading it:


These posts about how I work and the clients I work with:

  • 15 years, plus some more

    Since 1 October 2009, I have been self-employed. I’ve drawn a few conclusions - one of which is that it’s foolhardy to draw conclusions. Another is that you must track your time.

  • InJoinery

    InJoinery is a labour agency between furniture makers and freelance joinery fitters. Over the past five years, we've developed data, processes, ops management and strategic trajectory.

  • Time Planning & Tracking

    An approach to planning and tracking time using Google Calendars with help from a 3rd Party web app.

  • Peascod

    A bespoke site built to coincide with company rebranding.


A few random pages too.

  • Marketing is about alignment

    Marketing in its purist form, is not about manipulation. It’s about bringing people around to your way of seeing the world.

  • InJoinery

    InJoinery is a labour agency between furniture makers and freelance joinery fitters. Over the past five years, we've developed data, processes, ops management and strategic trajectory.

  • McCormack Joinery

    Image led site for bespoke furniture makers who had outgrown a site built on a template.

  • The problem with 'mates rates'

    I want the livelihoods of my friends to be successful.

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