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Converting files and images on the web

To show an image on a website, it’ll need to be in the correct file format.

Safe for web: JPG, JPEG, PNG, GIF, SVG, WEBP

Not for web: TIFF, RAW, HEIC, HEVC

Each of these has their own strengths and weaknesses.

  • PNGs and GIFs are good for graphics and can include transparency.

  • JPGs and JPEGs (which are practically the same) are the most common and suit anything taken by a camera.

  • SVGs are vector files so remain crisp and performant regardless of display size.


There are a number of services online you can use, or if you want to use (and have access to) Adobe products you’ll have more control.

Convert a PDF to JPG

All these services work the same way but pdftoimage.com is the one I’ll suggest right now as it seems to be fast and has a decent UI.

  1. Go to the website

  2. Upload your PDF (not sure how multi-page PDFs function…)

  3. Download the zip and extract the contained JPG

  4. Most websites don’t need a website larger than 2400px in width so you might want to resize (not crop) the JPG. Perhaps using Pixlr or your preferred Photoshop equivalent.