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Website analytics

There loads of ways to monitor and record when visitors come to a website. There’s also a few key things to consider alongside being intentional about what you want, or need, to learn about the traffic.

Some considerations:

  • Privacy, GDPR, cookies acceptance requirements

  • Reporting on visitor volume, sessions (same visitor going to mulitple pages), pages that are viewed

  • Ease of seeing and exploring the data

  • User journeys, behaviour within a page, use of specific buttons or logging ‘events’

  • Spam and bot visits

Analytics providers:

  • Tinylytics: Small, simple and easy to use, GDPR compliant (no cookies acceptance required), includes uptime & content monitoring, built and run by a nice guy named Vincent.

  • Fathom: Privacy focused, GDPR compliant (no cookies acceptance required)

  • Google Analytics: free, powerful, complicated to explore, requires a cookies acceptance to be GDPR compliant

  • Cloudflare analytics: GDPR?

  • Hotjar: user journey heatmaps and videos, requires a cookies acceptance to be GDPR compliant

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