Chris MacDonald

Strategy & Communications

Chris brings a distinct blend of creative intuition and operational pragmatism to the team. With a background spanning over a decade in high-level arts and media—from acting with the RSC to writing multiple novels for Penguin and TV shows for ITV—Chris intimately understands the unique pressures creative entrepreneurs face.

However, his expertise isn't just in making art; it’s in getting things done. His career includes managing logistics for large-scale events, consulting for fintech start-ups, and refining copy for diverse arts practitioners. This dual perspective makes him an invaluable partner for our clients.

Chris combines a storyteller’s clarity with a systems thinker’s logic, helping businesses articulate their value while building the calm, sustainable structures needed to thrive. He joins us to help you tell your story and sort your strategy.

Consultancy & Copywriting (2010–Present)

• Start-up Advisory: Provided advisory services and copywriting for Eqseed (Brazilian start-up platform), featured in Valor Econômico and Jornal de Globo TV. Produced early-stage web copy and consultancy for fundipizza.com (successfully sold).

• Arts & Culture: Created website copy for multiple Margate-based arts practitioners and provided copy reviews for venues and arts spaces.

• Grant Writing: Executed multiple successful Arts Council applications for both his own work and others. 

• Editorial: Worked as a 'Book Doctor' providing structural editing for professional authors. Provided editing support for prose/interludes on Django Django’s recent album.

Publishing & Screenwriting (2011–Present)

Agent: Mushens Entertainment

• Novelist (Penguin & Vintage):

  • Happy Ever After (Vintage, 2020)

  • The Family Friend (Vintage, 2022)

  • The Actor (Penguin, 2024)

  • In the Shadows (Penguin, 2026)

• Screenwriter:

  • Golden Boy: Feature script commissioned by Hammer Studios in LA. 

  • Happy Ever After: TV pilot commissioned by ITV

  • This Merrie Land: Feature script commissioned by Agile Films 

  • Phoenix: Series bible for a political drama, optioned by Cove Pictures 

Production & Management (2005–2013)

• Production Manager / Videographer (American Airlines, 2013):

  • Managed a 6-week press trip covering all 50 US states in 30 days.

  • Responsible for web copy, daily blog posts, and photography.

  • Filmed, edited, and scored 10 video blogs on the move.

  • Nominated for the European Digital Media Awards.

• Resort Manager (Event Travel Company, 2005–2012):

  • Managed a team of 4–8 reps in the Alps.

  • Organised large-scale snowsports events, races, and nightlife for student groups ranging from 50 to 600 clients.

Theatre & Performance (2010–2023)

• Playwright & Producer:

  • Eye of a Needle (Southwark Playhouse, 2014): Described as "a truly memorable piece of theatre" (★★★★★ The Guardian) and "heart-stoppingly explosive" (★★★★ The Times).

  • Invited member of the Headlong Theatre Writers Group.

• Professional Actor:

  • Credits: Jack Ryan (Amazon), Henry V (Propeller), The Tempest (Royal Shakespeare Company).

  • Outreach: Facilitated programmes for parents of children with autism.