Strategic business planning

I help small businesses to clarify and achieve their ambitions.

A good starting point is to define what you do now and where you would like that to evolve. From there we will likely discuss the marketing and operations that will surround your customers’ experiences. Further on we might look at how to stabilise or scale your operation, depending on your aims.

Define success

To assess whether you’re doing well, we’ll need to identify the specific aims you have. Some of these will be financial, but the quality of your working and personal life will also be relevant when taking into account working hours, satisfaction and stress.

My view is that a healthy business is profitable, calm and enjoyable. Only you can decide how much profit you’d like to earn, how much excitement and risk you’d like to keep things interesting, and (of course) what you find enjoyable during your working life.

Plan for the future

I will listen to you, ask a lot of questions, analyse what we discuss, suggest options, and then implement plans alongside you and your team. Being external brings an objective perspective which naturally drives momentum. My experience with production efficiency leans towards simple, evolving solutions that you can further develop and maintain yourself.