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Here are some featured pages that I feel highlight my approach.

You could start by reading this fundamentally brilliant book or my distilled thoughts from reading it:

These posts about how I work and the clients I work with:

  • 15 years, plus some more

    Since 1 October 2009, I have been self-employed. I’ve drawn a few conclusions - one of which is that it’s foolhardy to draw conclusions. Another is that you must track your time.

  • InJoinery

    InJoinery is a labour agency between furniture makers and freelance joinery fitters. Over the past five years, we've developed data, processes, ops management and strategic trajectory.

  • Time Planning & Tracking

    An approach to planning and tracking time using Google Calendars with help from a 3rd Party web app.

  • Peascod

    A bespoke site built to coincide with company rebranding.

A few random pages too.

  • Admin & production systems

    Great processes lead to profit and calm. We help creative businesses build systems that work for them, turning daily tasks into a beautiful, organised flow.

  • Matt Pocock on AI dev work as of 09 Feb

    Sage thoughts use of AI as a software developer at this point in time (09 Feb 2026).

  • Jason Orton

    Portfolio website for a photographer working solely with medium format film.

  • equip

    Brochure site for a equip who supply, manage and crew events across London’s premier venues. Brand refinements and site design by Dave Smyth.