Lucy Roome
Lucy is a product and service designer who works with businesses to understand their users, untangle their processes, and make better decisions about what to build.
That includes getting involved before a brief is written, asking many questions about how things currently work, identifying where services fall short for the people using them, and helping teams stay focused on the right problems as a project develops.
Lucy Roome, consultant
She grew up in Norfolk, studied photography, and spent her early career in film production and location scouting. Lucy joined The Modern House as one of their first fifteen employees, eventually running sales through the COVID property boom, growing the team, improving how they worked, and helping launch their sister brand Inigo. Throughout that time the job was always the same underneath: understand what buyers and sellers actually needed, and build the processes and systems to serve them better.
She retrained in product design in 2023 and went on to lead the product design of Checkatrade's first AI assistant from concept to launch, covering product strategy, prompt design, and a structured evaluation process to make sure what shipped would be genuinely useful and trusted by the people using it.
Lucy enjoys working across the full span of a project, from early discovery and research through to defining what gets built and making sure it holds together in the real world. She's worked as the sole designer embedded in cross-functional teams, led service design work that directly improved business metrics, and helped organisations think clearly about where AI fits into their product without getting ahead of what their users actually need. She cares about the whole shape of a business and service, not just the digital outputs.
Lucy works through We Sort across the full span of a project. However she gets involved, she tends to start in the same place: making sure the problem is properly understood before reaching for solutions.
Product & Service Design (2023–Present)
Checkatrade: Mid-Weight Product Designer (April 2024–March 2026)
Led end-to-end design across consumer-facing services, working across discovery, experimentation and delivery on features spanning AI, trust and service optimisation.
Georgia Bosson Studio: UX Designer and Researcher (September 2023–March 2024)
Led research and design for a responsive website supporting the studio's expansion into large-scale textile projects.
Hemingway Design x TRAID: User Researcher (October 2022)
Collaborated on the discovery phase of TRAID's charity brand revitalisation, conducting in-person surveys with 150+ customers and synthesising findings into service and digital recommendations.
Sales Leadership & Commercial Strategy (2018-2022)
The Modern House & Inigo: Head of Sales (January 2020–November 2022)
Led sales strategy and team growth across two brands, scaling the team from 10 to 30 people and overseeing the launch of sister brand Inigo.
The Modern House: Senior Sales Advisor (May 2018-January 2020)
Managed a portfolio of 25–35 properties up to £3m in value, contributing to strategic sales decisions and developing a mentoring programme that significantly reduced new staff time-to-effectiveness.
Earlier Career (2012–2020)
The Location Collective: Acquisitions Assistant (December 2015–September 2017)
Scouted film, TV and advertising locations, managing relationships with developers, councils and private landowners exploring meanwhile use for their properties.
Boden: Casting Assistant (April 2013-December 2015)
Managed casting for Mini Boden and teen brands, travelling internationally for shoots and leading casting days with up to 80 children.
Various Production Companies: Runner, Art Department Assistant and Researcher (2010–2013)
Worked across pitch research, art department and on-set roles for some of London's leading production companies, on projects for clients including Google, Sky and Lurpak, and music videos for artists including George Michael.