Lucy Roome

Lucy is a product and service designer who works with businesses to understand their users, untangle their processes, and make better decisions about what to build.

That includes getting involved before a brief is written, asking many questions about how things currently work, identifying where services fall short for the people using them, and helping teams stay focused on the right problems as a project develops.

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She grew up in Norfolk, studied photography, and spent her early career in film production and location scouting. Lucy joined The Modern House as one of their first fifteen employees, eventually running sales through the COVID property boom, growing the team, improving how they worked, and helping launch their sister brand Inigo. Throughout that time the job was always the same underneath: understand what buyers and sellers actually needed, and build the processes and systems to serve them better. She retrained in product design in 2023 and went on to lead the product design of Checkatrade's first AI assistant from concept to launch, covering product strategy, prompt design, and a structured evaluation process to make sure what shipped would be genuinely useful and trusted by the people using it.

Lucy enjoys working across the full span of a project, from early discovery and research through to defining what gets built and making sure it holds together in the real world. She's worked as the sole designer embedded in cross-functional teams, led service design work that directly improved business metrics, and helped organisations think clearly about where AI fits into their product without getting ahead of what their users actually need. She cares about the whole shape of a business and service, not just the digital outputs.

Lucy works through We Sort across the full span of a project. However she gets involved, she tends to start in the same place: making sure the problem is properly understood before reaching for solutions.