Colophon

To develop this company and this website I’ve had a lot of help.

Since the beginning I’ve discussed, considered, refined and tweaked the words, visual identity and marketing assets of We Sort. Getting this right ensures I’m proud of what We Sort is and how it operates, but more importantly it’s given my customers and colleagues a firm understanding of what I offer.

---

Brand identity

Stylo Design was instrumental in the early days by helping me find my name. I knew I wanted a separate business name to my own name, but it had to be practical, approachable and confident. They also created our logotype using the Dante typeface.

Darren Wall developed the visual identity which has remarkable flexibility. Using typography, grids, two colours and a system of overlapping patterns, the identity expresses some graphic style to compliment the services I offer. The patterns of the identity reflect the pragmatic, hand-on way I work and (hopefully) convey some personality. They include check, stripe, ticking and houndstooth and are applied on business cards and letterhead as two separate coloured stamps.

In 2025 the identity was evolved further alongside designer and collaborator Dave Smyth. We chose a nicer font (from a nicer foundry), worked on use of colour, and worked on bringing the ‘stamps’ into use on the web.

Feijoa, by Klim